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Georg Schweisfurth is one of the visionary founders of the Basic supermarket chain and the mansion Gut Sonnenhausen. He is also co-founder of the Herrmannsdorfer Landwerkstätten.
Fritz Lietsch is CEO of the ALTOP-Verlag which publishes magazines like FORUM Nachhaltig Wirtschaften, the leading german CSR magazine or ECO World the shopping Guide for a better life. In addition the company runs internetportals such as www.eco-world.de oder www.forum-csr.net
CSR risks and chances
Corporate Social Responsibility: Risks and chances - A marketing approach to CSR and sustainability
The workshop will show the history of Corporate Social Responsibility and how it can be applied in today’s corporate philosophy. Nowadays CSR is not an exception, but has become more and more a part of everyday business. It is not only the task of management, but of all the stakeholders including employees, suppliers and stockholders. The workshop will demonstrate the necessity for companies to adjust their corporate policy to sustainability, because sustainability is the quest for the next decade.
In an interesting case study about the Basic bio-supermarket story - explained by co-founder Georg Schweisfurth - participants will be informed and motivated to take the next steps. Fritz Lietsch and Georg Schweisfurth will discuss with all the participants what can be done to take this initiative forward.