we care

The board of directors at Amer Group outlined a very precise goal: Take over the leadership in environmental issues in the entire winter sports industry and set the benchmark of the CO2 balance sheet. Bauer describes in his speech the actual steps toward this goal: "We had to start with a holistic analysis where all factors of production like material, energy consumption and sustainability were measured as well as all factors of distribution, marketing and management travel."

"Some results were quite surprising and while a long term plan was fixed on one side, a lot of ad hoc decisions helped to cut material consumption, energy costs and reduce the overall footprint immediately. It was also interesting to see how fast the return of investment in most programs turned out. "

The focus on renewable energy was also a key decision from the very beginning. Now, in the second phase, each and every product is analyzed and the profile of requirements are defined for future ecodesign processes. The overall case study gives an authentic inside view into the problems, challenges and solutions on the way to the new ‘we care’ company ethics.