WGSN is the world’s leading online research, trend analysis and news service, created to aid and inspire every organisation involved in the many fast-moving and interrelated style industries. Launched in early 1998 by founders Julian and Marc Worth, WGSN is sweeping the style industry, being viewed as the most dynamic and successful service to emerge online. Our scope is global: we travel extensively on your behalf and work with many experienced writers and photographers in cities around the world.

Business experts and trendspotters who know the local market and track the latest stores, designers, brands, trends and business innovations. Major global companies subscribe annually to the WGSN service, giving them up-to-the-minute access to all aspects of international style intelligence. Also used by many other related industries requiring up-to-the-minute research, analysis and news combined with extensive intelligence on emerging style trends.