Since ispo winter 03, Volvo is the official car of the sports community. Hans-Olov Olsson, CEO Volvo Car Corporation: “At Volvo Cars, we are driven by the same core values that nurture the sporting goods business.” With the support of Volvo Car Corporation, the world’s leading sporting goods trade show will be able to offer additional services to its exhibitors, visitors and the international media. The target of this strategic partnership is to empower SportsDesign

Volvo began making cars in 1927 and has since then pioneered the field of car safety. Volvo cars are built on the principles of safety, quality and environmental care. Today Volvo Car Corporation is a subsidiary completely owned by Ford Motor Company and is a part of the Premier Automotive Group